Public Relations Manager is a mid-level management position for an individual with 6-8 years of experience in the field. Public Relations Managers create and maintain a favorable public image of their employer or client by disseminating information about programs, accomplishments, and/or viewpoints. They typically report to a division/department head.

Their tasks include answering media inquiries and submitting media stories, preparing media kits, and organizing press conferences. They also publicize information to counter negative publicity and handle crisis and emergency communications.

Field media questions

• Pitch stories to the media
• Prepare media kits
• Organize press conferences
• Hire and manage freelance copywriters, graphic designers and others
• Manage the public relation’s department budget
• Engage in dialogue and interact with both internal business leaders and executives as well as the broader constituents affected by a company's product and policies

Help clarify their organization’s point of view to its main audience through media press releases and interviews

• Write speeches for organizational leaders
• Develop advertising and marketing communications material
• Prepare articles for corporate newsletters
• Oversee full-time employees
• Monitor social, economic, and political trends that might affect their organization
• Recommend ways to enhance the firm's image on the basis of trends

The E-Commerce Analyst is responsible for analyzing online retail sales data. An eCommerce Analyst is responsible for reporting online sales, analyzing trends in customer purchases, and evaluating changes in the online retail market. You may also present this information to advertising managers and work with developers to help customize online transaction processes. Qualifications for this career include a bachelor's degree in business, marketing, advertising or a related field. Employers also prefer that you have experience with online marketing and retail, as well as strong analytical skills and critical thinking.

generating online sales reports,

• analyzing trends in customer purchases,
• evaluating changes in the online retail market
• present this information to advertising managers
• collaborate with developers to help customize online transaction processes

A bachelor's degree in business management, marketing, or data science.

• A minimum of 4 years experience in digital economies and e-commerce.
• In-depth understanding of web-analytic tools, such as Google Analytics, Heap, Oracle, and OWOX BI.